Four Barrel Coffee

In this spec for San Francisco outfit Four Barrel Coffee, a quarter-hour ritual is condensed into thirty seconds of action…with a formal assist by the inimitable soul crooner Sam Cooke. Taking Cooke’s rare b-side 8 Bars of Soul as a cue, the spot expresses the joy of a detailed process in the barest of movements.

Directed by Barry Jenkins with cinematography by James Laxton.