DeWalt Footwear

In this exuberant spec by Ryan Simon, a routine lunch break turns into a rousing game of pick-up fútbol. Positioned as a promotional piece for DeWalt, a brand much more known for its construction tools than its apparel, Ryan’s spot brings a fresh spin to the DeWalt name in re-contextualizing the function of the apparel by using an athletic/action ad approach to this work-wear brand.